Now open at Pier 39, San Francisco

Wear
Your Team
Proudly

Authentic NFL jerseys, college team gear, and fan essentials — all under one roof at the heart of San Francisco's most iconic waterfront destination.

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32
NFL Teams
100+
Colleges
1000+
Products
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Every Team. Every Fan.

Find Your Team

From the 49ers' home turf to coast-to-coast college rivalries — if you bleed a color, we've got your gear.

49ers
San Francisco
Raiders
Las Vegas
Bears
Chicago
Bucks
Milwaukee
USC
Trojans
Ducks
Oregon
Patriots
New England
Bucks
Milwaukee
Eagles
Philadelphia
Crimson
Alabama
Dodgers
Los Angeles
All 32 Teams
+ 100 Colleges
Official Merchandise

Shop the Collection

Every jersey, every hat, every piece of gear you need to show your colors — authentic, licensed, and ready for game day.

Authentic NFL jerseys for all teams
Best Seller
Jerseys

Authentic NFL Jerseys

Official Nike and Adidas jerseys for every team. Replica and game-ready styles available.

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College and NFL baseball caps and beanies
Fan Favorite
Headwear

Caps, Beanies & Hats

New Era fitted caps, Nike slouch beanies, and adjustable hats for every team and college.

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NFL and college team t-shirts and hoodies
Apparel

T-Shirts & Hoodies

Comfortable everyday gear featuring your team's logos, colors, and city pride.

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NFL and college sports accessories and gear
Accessories

Bags, Scarves & Gear

Backpacks, scarves, flags, and game-day essentials to complete your fan look.

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College football and basketball team merchandise
New Arrivals
College Gear

College Team Collections

From SEC to Big Ten — licensed gear from every major college program across the country.

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Game Day Ready

Stop by before kickoff and grab everything you need. Our team helps you find the perfect fit — no matter which side of the ball you're on.

Get Directions
Our Story

San Francisco's Home
for Game Day

Located in the bustling heart of the Shops at Pier 39, NFL College Shop has been the go-to destination for fans who want authentic gear without the hassle. Whether you're a lifelong 49ers fan or supporting a team across the country, we've got you covered.

We carry officially licensed NFL and NCAA merchandise from the top brands — Nike, Adidas, New Era, and more — so every piece you wear is the real deal.

100% Authentic

Officially licensed NFL and NCAA merchandise

Expert Staff

Knowledgeable team to help you find your gear

All 32 NFL Teams

Complete league coverage plus top colleges

Pier 39 Location

Easy to find at SF's most visited attraction

NFL College Shop interior at Pier 39 San Francisco
Shops at Pier 39
San Francisco, CA 94133
Find Us

Visit Our Store

We're located in the Shops at Pier 39 — one of San Francisco's most iconic destinations. Come see us in person or get in touch.

Address
Shops at Pier 39
San Francisco, CA 94133
Hours
Open daily
Typically 10:00 AM – 7:00 PM
(Hours may vary — call ahead)

Send Us a Message

Have a question about team availability, sizing, or anything else? Drop us a line.

Ready for Game Day?

Stop by the Shops at Pier 39 or give us a call. We'll help you find the perfect gear for you and your team.

(415) 397-2027 Get Directions
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